Corporate Power: The role of the media in shaping what we know about the environment

I think Campbell (and Chomsky) make a compelling argument that the Global Media and the Corporate Elite not only play a major role in shaping what individuals know about the environment, but also in creating a certain ideology for the majority of citizens to adopt. I also think that it is important to recognize that the media is not the only agent in which we are socialized and that they are not just brain washing us. There are objective new sources available. I think what Noam Chomsky is trying to argue is that the major corporations and news media are slowly shaping our perceptions through filtering the news in a way beneficial to the elites in power. (Even if these filters are small and go unnoticed they may be present)

I think that corporations may be even more influential when attempting to shape this ‘ideology’. They control much of our daily lives through economics. Their influence can be seen even within the education system. Violating this 'corporate agenda' can lead to serious backlash, scrutiny and even job loss. As public institutions continue to transform into private entities than the influence of the 'board of directors' becomes more powerful. I think that the only way to escape these pressures of the ‘corporate agenda’ is to transform our economic system into a more freer one; one in which the ‘board of directors’ are the workers themselves. (see the video posted for more info)

If there’s one player that completely left out it’s the environment. No matter what economic or political system we have the environment is always left for humans to exploit. We are a society that is dependent on natural resources, and cultivating land as we continue to grow. It seems that no matter what happens there will continue to be exploitation to our earth.